Iron Will Raw Inc. is a leading provider of premium raw pet food, dedicated to enhancing the health and well-being of pets through optimal nutrition. Founded by Matt Bonanno, a passionate animal lover and experienced dog trainer, our company embodies a deep understanding of the transformative power of proper nutrition for pets. We believe every pet deserves to live a vibrant, healthy life.
Early Years
Matt Bonanno’s journey began in the world of competitive dog training, where he witnessed firsthand the profound impact of nutrition on pets' health, behaviour, and vitality. He noticed a common thread among the dogs he trained: those fed a balanced, species-appropriate raw diet consistently exhibited higher energy levels, improved coat condition, and overall wellness.
His Approach - Science
Motivated by these observations, Matt immersed himself in extensive research on pet nutrition, uncovering the benefits of raw food that closely mirrors pets' natural diets in the wild. With a clear purpose, he recognized the need to share this invaluable knowledge with fellow pet owners. Driven by his passion to make a difference, Matt founded Iron Will Raw Inc. with the vision of providing pets with the highest quality, nutrient-rich raw food.
His extensive experience in dog training has equipped him with a unique understanding of the evolutionary needs of pets, enabling him to develop a range of raw food products that promote vibrant health. Matt’s commitment to excellence and unwavering dedication to pets' well-being have laid the foundation for Iron Will Raw Inc.
Facility
The move into our St. Catharines manufacturing facility was a major step in the Iron will Raw history, it was built to human production standard, prioritizing contamination prevention and strict temperature control. This state-of-the-art facility supports our relentless pursuit of delivering high-quality raw nutrition for pets and positioned Matt to make the bold move of becoming Eastern Canada’s first HACCP certified raw pet food manufacturer.
HACCP
HACCP requirements focus on safety and sanitation in food manufacturing. We participate in consistent auditing validates that our practices meet World Health Organization and Canadian Food Inspection Agency standards as well as National and Provincial Food Safety Acts. Every ingredient we use is sourced from HACCP-certified suppliers, ensuring that certified safety is built into every step of our process.
Proudly Ontario Made
As an Ontario Made brand, we’re committed to supporting local businesses and fueling Ontario’s economy. Iron Will Raw not only provides premium pet nutrition but also creates meaningful, living-wage jobs for Ontarians.
THE FUTURE
Growth
Under Matt’s leadership, Iron Will Raw Inc. has become a trusted name in the industry, renowned for its commitment to quality, transparency, and innovation. With a passionate team sharing his vision, we continually push boundaries and set new standards for raw pet food, ensuring that our products consistently reflect the highest quality and safety standards.
